This is quite a personal piece, as it’s all about the carpets I knew as a boy in Morocco. Khenifra is a city in northern central Morocco, surrounded by the Middle Atlas Mountains and located on the Oum Er-Rbia River. It’s my city.

Around this region, the Zaiane Berber tribes (a confederation that consists of a dozen or more tribes) wove distinctive thick knotted pile carpets that were created to be warm and cosy. Dominated by the use of bold and blood red wool, and occasionally dark blue and brown, these were the carpets I grew up with. This also explains why our collection contains a lot of these lovely and exquisitely crafted carpets!

These lovely carpets were made to be used as bedding as well as floor coverings, which accounts for their relatively square dimensions.

Originally these carpets were made for personal and domestic use by the different ethnic groups some of whom were semi-nomadic. Now, most tribes are settled, yet bold graphic Zaiane rugs can still be seen in Berber homes – the pile side facing upwards in the winter for warmth.

What’s so distinct and beautiful about these red rugs is they often contain large diamond motifs, frequently with smaller and half diamonds embedded within the design. They also often feature lovely rectangular designs as the border, or have thick black or dark brown selvedges, ensuring the carpets would last many lifetimes.

They are also unique in that artistically the weavers saw the pile (woolly) side of the carpet as the back of the carpet, and the flat side as the front. You can see glorious and complex designs and narratives by turning the carpet over. And the pile side will often be wonderfully shaggy, slightly obscuring the composition. This is a very special design approach that I mostly only see in carpets from the Zaiane tribes.

My mum still turns her carpets over on the summer, so she can sit on the cooler, flat side when the weather is warm!

I'm so proud of our collection of vintage Zaiane rugs - it feels like its a part of my own history.

Mo